Today I attended a transformative session on Circle Marketing presented by John Dalton at the Palm Beach North Chamber of Commerce. The focus? Creating opportunities by connecting referral sources to grow your business while building your community reputation.
Key Takeaways
Circle Marketing: Connect others to create win-win opportunities, prioritizing relationships over self-interest.
Rules: Focus on others, stay observant, be sincere and honest, and keep your motives discreet.
Your Circle: Engage chamber members, vendors, clients, and even strangers. Everyone’s a potential connection.
How to Build Circles: Use open-ended questions. Listen actively, and propose connections. Stay involved in meetings to ensure success.
Start asking, “What can I do to help you today?” to grow your network.
Conclusion
Circle Marketing offers a refreshing approach to networking that puts relationships first. By connecting others and creating win-win opportunities, you naturally build your community reputation while growing your business.
This approach mirrors what I do in recruiting—connecting talent with opportunity. I share more about this journey in 80 Candidates and Counting.
The session highlighted how everyone in your circle represents a potential connection, and using open-ended questions with active listening turns networking from a transactional activity into genuine relationship building.
Thank you, John Dalton and Palm Beach North Chamber of Commerce, for this game-changing session.
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